The Texas Tech Red Raiders are giving their brand a fresh new look, and fans will get their first real glimpse during Homecoming weekend when the team takes on Kansas. While the essence of the Red Raiders remains the same, the university is updating the way it presents its iconic logo, a move that’s catching attention across World Reports News.
One of the biggest changes is the Double T logo. The familiar beveled design that’s been around for years is officially being retired. If you’ve been holding onto hats, shirts, or stickers with that old look, now’s the time to snag them—because they won’t be around much longer. In its place, fans will see a flattened version of the Double T, which brings a modern twist while still honoring the team’s long-standing tradition.
For longtime Texas Tech supporters, this update is both exciting and nostalgic. The new logo draws on designs that have deep roots in the program’s history, giving it a sense of continuity even as it modernizes. It’s a subtle shift that insiders and West Texas fans will immediately recognize, even if casual followers may need a moment to adjust.
Updating a brand as widely recognized as Texas Tech’s is no small task. From merchandise to stadium signage and digital media, the athletics department has a lot of work ahead to make sure the new look is consistent across the board. So far, though, the rollout is off to a strong start, complete with a video explaining the design changes and why the Red Raiders decided it was time for a refresh.
While many fans outside Lubbock may associate the program with the beveled logo from the Mike Leach era and the peak of the Air Raid offense in the late 2000s, the flattened Double T points toward a historic direction for the program. It’s a nod to the past, but also a step forward—a modern twist on a classic symbol that has meant so much to Texas Tech and its fans for decades.
This change is more than just a logo—it’s a statement that the Red Raiders are honoring their legacy while looking ahead to the future. Fans can celebrate a brand refresh that respects tradition while embracing a sleek, contemporary design, making waves in World Reports News.